SPVA Design and Marketing Team

social media/event advertising

In my time at USM, I served as a junior designer with the School of Performing and Visual Arts Design and Marketing Team. This team produced graphic assets for the schools of dance, art, and theatre while also managing the SPVA social media account. My duties on this team mainly consisted of producing social media content and graphic assets for events.

A large portion of my time on the team was devoted to advertising and preparing for Revelry 2021, a multi-week celebration of the arts hosted on USM’s campus. That year’s theme harkened back to the 80’s, so I designed social media posts with common 80’s design tropes as well as designing a web banner for In Case You Missed It, a virtual recap of the events already passed.

I gained valuable experience in generating consistent and cohesive social media content that reflected the culture and goals of the SPVA. On top of creating specialized content for arts events, I created daily Instagram posts, motion graphics, and Instagram Reels aimed towards both student retention and prospective student interest.