The sustainability zine features fully hand-cut and pasted spreads that were then scanned in for digital text to be added. It features actual “users” of the brand as lookbook models to push the idea that KIBI! is concerned with the individual consumer and their need to express themselves through clothing. It also features a brief explanation of the need for sustainability and why shopping with KIBI! is a more ethical choice in the face of fast fashion and overconsumption as spurred on by the ever-quickening trend cycle.

The posters feature scanned images as well with cut and distressed text “patches” pasted over the original image. I wanted to exemplify the sort of casual, cheeky brand language that KIBI! uses and also communicate the need for clothing donation as an integral part of KIBI!’s business model. The posters were designed to contribute to the ambience of a hypothetical brick-and-mortar location.

I created a series of social media posts that follow the same handmade motif to bring an air of authenticity and pre-tech advertising to a digital platform. Gen Z tends to romanticize an era before social media and modern technology, so I wanted my text treatment and digital media to follow that same notion. A few of them are promotional posts for sale events and individual sellers, while others are simply KIBI! branded imagery intended to round out its overall social media output.